How to protect your brand from counterfeits?

Document your genuine products and the rights you own. Keep trademark records, packaging images, product identifiers, and examples of authentic goods ready. Search the marketplaces and websites your customers use, including image searches that reveal listings without your brand name.

For help comparing monitoring and enforcement services, see our guide to Ecommerce Brand Protection.

Verify suspicious offers before reporting them. A low price or unfamiliar seller does not prove counterfeiting.

Use test purchases when you need evidence of what a seller supplies. Preserve listing URLs, seller details, screenshots, and purchase records, then submit an accurate complaint through the platform’s reporting process.

Track repeat sellers and investigate supply-chain weaknesses.