Is brand impersonation a big deal for ecommerce?

Brand impersonation puts ecommerce customers at risk at the point of purchase. A fake store copies your logo, product photos, and messaging to make its checkout look legitimate. Fake social accounts pose as customer support and ask shoppers for payments or account details.

Our guide to Ecommerce Brand Protection explains how to evaluate providers for online retail threats.

Your business then receives complaints about orders it never took. Watch for unfamiliar domains in support messages, ads you did not authorize, and customers describing payment methods you do not accept.

Prioritize active scams, preserve evidence, and tell customers where to verify your genuine store and support channels.