What is online brand protection?

Online brand protection is the process of finding and acting on misuse of your brand across digital channels. It addresses counterfeit marketplace listings, cloned stores, impersonating social accounts, fraudulent ads, and websites using your identity to deceive customers.

This answer is part of our brand protection tools guide.

The work involves monitoring, reviewing suspected abuse, collecting evidence, and requesting action from the relevant platform or service provider.

Monitoring tools show you suspicious activity. Enforcement tools help prepare and track complaints. Managed services provide people to handle defined stages of the process.

Before choosing a provider, identify where the abuse occurs and what help you need after detection. Finding a fake website is not the outcome. The service needs a clear process for reporting it, following up, and tracking replacements.